Close up of man on city street holding the new Tierney-created LGBTQ+ black, brown, red, orange, yellow, green, blue and purple flag under his arm
INSPIRING A MORE INCLUSIVE LGBTQ+ COMMUNITY
The LGBTQ+ community prides itself on inclusion. Yet even in the thriving Gayborhood of Philadelphia racism is a problem. So, for Pride 2017 we met this issue head on. In partnership with Philadelphia’s Office of LGBT Affairs, we took an iconic symbol of unity, the rainbow flag, and gave it a twist. We created a new design for the flag by adding two new colors, black and brown. Not just to change the flag, but to raise awareness and help fuel this important conversation.
This logo was inspired by the flag design itself. Utilizing a strip of the flag design to fill the letters helps to drive home this new symbol and its call to action of inclusivity within the LGBTQ+ community.

1700 Market St. Suite 29, Philadelphia, PA 19103

100 W 33rd St. 5th Floor, New York, NY 10001

212 Locust St. Suite 400, Harrisburg, PA 17101

215.790.4100

Site by Tierney

©2023 Copyright

Site by Tierney

©2023 Copyright

  @tierneyagency

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