Close up of man on city street holding the new Tierney-created LGBTQ+ black, brown, red, orange, yellow, green, blue and purple flag under his arm
INSPIRING A MORE INCLUSIVE LGBTQ+ COMMUNITY
The LGBTQ+ community centers Pride around equality, visibility and dignity. Yet even the thriving Gayborhood of Philadelphia has a storied history of overt racism and erasure of black and brown people. For Pride 2017, Tierney met this issue head on. In partnership with Philadelphia’s Office of LGBT Affairs, we took an iconic symbol of representation, the rainbow flag, and evolved its design. We added black and brown stripes to ensure no one is forgotten or erased within the LGBTQ+ community. We are proud to still be a part of the on-going story in 2023.
This logo was inspired by the flag design itself. Utilizing a strip of the flag design to fill the letters helps to drive home this new symbol and its call to action of inclusivity within the LGBTQ+ community.

1700 Market St. 29th Floor, Philadelphia, PA 19103

100 W 33rd St. 5th Floor, New York, NY 10001

212 Locust St. Suite 400, Harrisburg, PA 17101

215.790.4100

Site by Tierney

©2024 Copyright

Site by Tierney

©2024 Copyright

  @tierneyagency

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