Please Touch Museum has a been a staple of childhood learning in the region for decades. Tapping into our own inner child, we set out to create a brand identity that would capture the playful and whimsical experiences happening at the Museum every day. A new logo and tagline were introduced for 21st century learners. And a new website was launched for 21st century browsers. Best of all, children and parents alike loved it. Our brand unveiling event caught the attention of local publications and bloggers, reaching 2.79 million readers eager to see what all the fun was about.