With Philly now becoming one of the most bike-friendly cities in the country, the timing was perfect to help Independence Blue Cross, the Indego sponsor, promote a healthier way to get around the city. So we rolled out a campaign to let commuters know that Indego had arrived. Using fun and lighthearted messaging, we successfully geared up the locals to embrace a monthly bike share membership. We achieved 100% of the launch membership goal in just 18 days. And in just two months, Indego bikes had already received 100,000 rides, making it the fastest adoption of a bike share program in the country. And that’s how the City of “Bicycle Love” was born.