Close up of Indego bike handles with rideindego.com signage on basket
KICK-STARTING PHILLY’S BICYCLE REVOLUTION
With Philly now becoming one of the most bike-friendly cities in the country, the timing was perfect to help Independence Blue Cross, the Indego sponsor, promote a healthier way to get around the city. So we rolled out a campaign to let commuters know that Indego had arrived. Using fun and lighthearted messaging, we successfully geared up the locals to embrace a monthly bike share membership. We achieved 100% of the launch membership goal in just 18 days. And in just two months, Indego bikes had already received 100,000 rides, making it the fastest adoption of a bike share program in the country. And that’s how the City of “Bicycle Love” was born.

1700 Market St. 29th Floor, Philadelphia, PA 19103

100 W 33rd St. 5th Floor, New York, NY 10001

212 Locust St. Suite 400, Harrisburg, PA 17101

215.790.4100

Site by Tierney

©2023 Copyright

Site by Tierney

©2023 Copyright

  @tierneyagency

Facebook
Twitter
LinkedIn
Email

Can’t get enough of Tierney?
No problem.

Just fill out the form below and you’ll be added to our email list.