Long-time client partner, Fine Wine & Good Spirits (FW&GS), was challenged with breaking free of what’s expected every holiday season and propelling sales forward. We developed a refreshed approach to the campaign that included social-forward “DIY cocktail” videos, interactive social/display formats, influencer marketing, and high-impact media solutions. Our campaign reached 95% of the target audience and drove a 5% lift in sales over the previous year. Efficient tactics and a strong digital presence drove qualified consumers to the site, resulting in a 14% decrease in shopping cart abandonment, while our emphasis on evolving the brand’s social presence resulted in a 130% increase in engagement.