Calder Gardens Rendering

Calder Gardens Vestige Garden
© Herzog & de Meuron
All artworks by Alexander Calder © 2022 Calder Foundation,
New York / Artists Rights Society (ARS), New York

BRINGING A WORLD-RENOWNED ICON HOME TO PHILLY

Tierney was engaged to create awareness and build excitement for the opening of Calder Gardens — a world-class art experience celebrating the works and ethos of Alexander Calder set to open in downtown Philly in late 2024. We started with a robust communications strategy, guiding stakeholder engagement with the City as the site moved through various governing bodies and approvals. Tierney supported the public debut of Calder Gardens, garnering local, trade, national and international coverage. We then helped orchestrate a successful groundbreaking ceremony with Philadelphia Mayor Jim Kenney among other key public figures, welcoming this unique space to our community. With more than 50 placements and 2.5 million media impressions, awareness for the next cultural gem in Philadelphia’s rich arts and culture scene continues to grow.

Calder Gardens Parkway Garden © Herzog & de Meuron

Calder Gardens Open Plan Gallery © Herzog & de Meuron
All artworks by Alexander Calder © 2022 Calder Foundation,
New York / Artists Rights Society (ARS), New York

Group photo of key stakeholders officially breaking the ground for Calder Gardens (Photography: Scott Spitzer. Left to right: Jason Frantzen, Senior Partner at Herzog & de Meuron, Alexander Rower, President, Calder Foundation, Joe Neubauer, Chair of Neubauer Family Foundation, Marsha Perelman, President of the Board of Calder Gardens, Thom Collins, Executive Director, and President of The Barnes Foundation)
Denise Bright Dove Ashton-Dunkley (center), Urie Ridgeway (left), Joseph Neubauer (right) and Alexander S. C. Rower participate in Nanticoke Lenni-Lenape tradition during Calder Gardens Groundbreaking event.

1700 Market St. 29th Floor, Philadelphia, PA 19103

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215.790.4100

Site by Tierney

©2024 Copyright

Site by Tierney

©2024 Copyright

  @tierneyagency

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