Born from our new Tierney-developed brand positioning, Charging Forward to Protect What Matters, we re-envisioned PECO as a meaningful and relevant brand for customers by highlighting the energy company’s four focus areas (Reliability, Customer Experience, Community, and Clean Energy). The consumer-facing campaign displays PECO’s steadfast commitment to its customers and community, demonstrating PECO’s role in providing the safe, reliable, clean energy that powers every moment that matters most to their customers. Shining Together launched in April 2023 with the goal to increase affinity towards the PECO brand. Come back soon to see the results.
Utilizing custom 3D illustration and animation—rather than lifestyle imagery—to represent Philly’s unique customers and employees, we intentionally kept things close to home by tapping Philadelphia-based vendors to craft the campaign, including hometown agency, Tierney, Philly-based illustrator, Noah Camp, and Philly native and singer-songwriter, Jill Scott—ringing true to the company’s dedication to giving back and supporting the community it has served for more than 140 years.
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