Born from our Tierney-developed brand positioning, Charging Forward to Protect What Matters, we re-envisioned PECO as a meaningful and relevant brand for customers. Our new campaign, The Way You Shine, demonstrates PECO’s role in providing the safe, reliable, clean energy that powers every moment that matters most to them.
Integrated media tactics reached 75% of the target audience and drove 65% more traffic than forecasted. The messaging and media were successful in demonstrating PECO’s steadfast commitment to its customers and community, with brand tracker studies showing a significant increase in customer agreement that PECO delivers across all four focus areas: Reliability, Customer Experience, Community, and Clean Energy.
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