Independence Blue Cross (IBX) has spent the last 85 years as the #1 health insurer in the Greater Philadelphia area. Today, IBX is faced with new challenges, like increased competition in the market and heightened consumer skepticism, fear, and often annoyance with health care. This year, Tierney partnered with IBX to feature real IBX members and local businesses to bring the campaign to life. Showcasing these people and places as the face of the campaign demonstrates IBX’s pride in having the best health plan in the region, and shows the strength, stability, and genuine care that IBX has for our communities. Check back soon to see the results of this year’s campaign.