We’re pleased to announce that Tierney’s President, Tracey Santilli, has joined the Forbes Communications Council, an invitation-only organization for senior-level PR and communications executives. Members are respected leaders who are selected for the council based on the depth and diversity of their experience as leaders in the communications industry.

As a member of the council, Tracey will have the opportunity to develop professional skills, gain connections, and increase visibility with exclusive Forbes published articles. Tracey’s first article, The ‘Big Idea’: Five Keys to the Future of Brand Marketing, dives deep into five brand marketing qualities organizations should have to achieve success. “In a data-driven world, measurement and performance reign supreme. And that shouldn’t change. But in an increasingly fragmented communications landscape where it’s harder and harder for brands to break through the clutter, the ‘big idea’ is more important than ever.”