Tierney worked in tandem with Insomnia Cookies to help support and strategically announce two major business initiatives for the late-night bakery including the official relocation of its headquarters to 1 South Broad Street and their Cookies IN Ice Cream launch, which generated over 80M impressions and a steady cadence of National buzz.​

With a primary messaging focus on Insomnia’s hunger to continue innovating and pushing the boundaries of what’s possible, Tierney positioned the beloved Philly-based brand as a place where Insomniacs are encouraged to embrace their entrepreneurial spirit and indulge in warm, delicious cookies (even in ice cream). ​