TIERNEY PARTNERS WITH MASTBAUM HIGH SCHOOL FOR CREATIVE CAREER MENTORSHIP
At Tierney, we actively look for opportunities to make more meaningful connections and contributions within our community. In 2023 Tierney reached out to the School District of Philadelphia’s Office of Strategic Partnerships and, through a series of highly collaborative conversations, agreed to a long-term partnership with the teachers and students at Jules E. Mastbaum High School. Mastbaum is a Career and Technical Education high school in the Kensington neighborhood of Philadelphia that offers career-readiness programs in graphic design and video production, among others.
Our partnership mission is to bring creative-specific skills and job coaching to students, fostering their natural passion and building momentum for their future careers. We kicked off the partnership mid-school year in January 2023 with creative coaching sessions at Mastbaum and concluded with a field trip to Tierney’s center city office, giving students a look at the “day in the life” of professional advertising and marketing creatives — specifically graphic designers, producers, and video editors.
Tierney creatives sharing inspiration and graphic design tips & tricks with students.
Mastbaum students take a field trip to Tierney and enjoy some hands-on learning.
Tierney creatives give Mastbaum students a glimpse into their day-to-day.
Another source of pride for the Mastbaum students and their new Tierney creative group friends is — after providing creative feedback to a student team’s design award entry — the students went on to win the city-wide PA Media & Design competition for their poster design.
For the 2023-2024 school year, Tierney posed a challenge to the students: craft an advertising campaign to recruit potential 9th – 12th graders to Mastbaum. This campaign will go live in the fall of 2024 when School District of Philadelphia students are actively applying to high school. We can’t wait to see what these talented students come up with.
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