Reputation & Issues Management

Crisis & Reputation Risk Management

For decades, we’ve provided strategic counsel on the most sensitive reputation and ethical issues, from environmental disasters to labor unrest, healthcare tragedies to mergers and acquisitions.

Our goal is to help our clients be prepared to solve problems, manage the spotlight, learn from missteps and avoid future crises. Our approach has continued to evolve to meet stakeholder expectations and the ever-changing media landscape of marketing and advertising.

Crisis Communication

Online conversation is instantaneous and constant. A delayed response to a crisis can be damaging. The public and media demand open and honest communication regardless of the situation; therefore, we help clients monitor and manage responses, 24/7. Listening closely, understanding what’s being said, and responding quickly and accurately can mean the difference between a crisis and a total disaster.

Issues Management

Effective management begins long before a crisis occurs. That is why we encourage our clients to embrace a comprehensive communications planning process. We believe that by continuously examining vulnerabilities and simulating responses, organizations can ultimately handle a difficult situation from a position of control, confidence, and credibility.

Services

24-hour on-call support

Team member roles/responsibilities

Crisis scenario planning & response building

Client spokesperson

Media training and monitoring

Media protocols

Client-specific definitions of a crisis

Messaging/talking points

Early detection and prevention procedures

Standby statements

Crisis team identification and drills

Websites/dark sites

Internal/external notification protocols

Social media & web tools

Our Approach for Preparing for a Crisis

Establish a system for ongoing communications with a client’s internal and external constituent groups and the media.

Recommend strategies that accommodate or pre-empt whatever issues might challenge a client and maximize the opportunities created.

Help maintain a unified focus to all messages and communications to support a client’s goals and objectives.

When a crisis hits, protect a client’s ability to continue functioning by minimizing disruption to their business operations.

Develop an early warning system for adverse exposures as well as important visibility opportunities through effective monitoring and forecasting.

Our Expertise and Experience

The privacy of our clients is vital to the work we do. While we can’t name names, suffice it to say that we have helped a variety of companies, organizations, institutions, and individuals proactively assess vulnerabilities and design plans to effectively prepare and manage a crisis.