Art needs no invitation. But what does, is the Young Friends of The Philadelphia Museum of Art annual event, “Fall Into Art”. We saw an opportunity to go above and beyond—to not just deliver invitations to the event, but to make a lasting impression on attendees once they’ve arrived. Inspired by the exhibitions on display, we remixed art history for the modern era—combining traditional techniques with cutting-edge approaches. We started with interactive invitations designed to “dance” with as much energy as the event itself and elevated the night through immersive projected displays to dazzle guests, allowing them to see art in a new light.