PECO Smart Ideas
Some ogres go bump in the night.
Others look back at you in the mirror.
To promote PECO Smart Ideas, we weren't afraid to resort to scare tactics. We created a band of furry puppet monsters to represent the old, outdated appliances and customers’ own wasteful behavior. Then we used incentives to encourage customers to get rid of their inefficient appliances and gave them the tools to change their wasteful habits. It worked so well it was scary.